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On Marketing
Trailer
Bonus
Episode 29
Season 1
S2E3: SEO + AI + Revenue-driven Featuring Tom Winter
Newsletter ๐ https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube ๐ https://youtu.be/biQ7xZioaPM
What do AI and SEO have in common? A lot.
Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.
I learned a lot from Tom and think you will too.
In our conversation, Tom touches on how:
- Marketing should drive revenue and have a measurable impact on the company's goals.
- Embracing failure and learning from mistakes is essential for growth and improvement.
- Pricing plays a significant role in marketing and should encourage value and usage rather than limiting it.
- To work effectively with AI, think about how you can add value and treat AI as a teammate.
- Sharing knowledge and secrets can bring greater value and opportunities.
Chapters
00:00 // The Role of Marketing in Driving Revenue
03:10 // Defining Metrics and Goals in Marketing
05:45 // Embracing Failure and Learning from Mistakes
08:19 // The Importance of Pricing in Marketing
12:59 // The Future of SEO and Search
20:36 // The Marriage of AI and SEO
25:24 // Using AI as a Co-Writer
28:58 // The Implications of AI in Marketing
36:13 // The Future of Voice Search
38:58 // Leveraging AI in SEO
39:52 // Optimizing SEO and Website Content
42:46 // Using AI as a Search Engine
45:17 // Adding Value with AI
46:34 // Treating AI as a Teammate
47:23 // The Importance of Context
48:01 // The Value of Sharing
51:01 // Understanding People and Emotions
53:04 // The Joy of Learning
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
Chapters
- // The Role of Marketing in Driving Revenue
- // Defining Metrics and Goals in Marketing
- // Embracing Failure and Learning from Mistakes
- // The Importance of Pricing in Marketing
- // The Future of SEO and Search
- // The Marriage of AI and SEO
- // Using AI as a Co-Writer
- // The Implications of AI in Marketing
- // The Future of Voice Search
- // Leveraging AI in SEO
- // Optimizing SEO and Website Content
- // Using AI as a Search Engine
- // Adding Value with AI
- // Treating AI as a Teammate
- // The Importance of Context
- // The Value of Sharing
- // Understanding People and Emotions
- // The Joy of Learning