Part 2 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Welcome to part two of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven't listened to part one of this 3 part series please go back and have a listen.  Part one extracts the insight that I found most actionable from episodes 1 to 20.   In this episode I'll share some of the actionable insights from episodes 21 to 40. As always I'll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) You have to be doing video ads in addition to what you're doing. Rule of three in big hollywood studios. Video is another modality but is a way bigger form of modality as compared to the others. Case study format videos work well.(at around the 3 min mark). Action Step: Post up a video using Keith's video ad winning formula which he talks about at around the 13 min mark in the episode 022. $50 Million and Counting …. With Ed O’Keefe Ed believes we're all entrepreneurs and that we have the potential to do whatever we want to do. The opportunity to become an entrepreneur is greater than it was ever before. At around the 10:30 min mark he talks about the mathematical equation that it all comes down to. What's it costing you to get a customer? What day are you profitable? Action step: Listen to the mathematical approach that Ed talks about in terms of investing in advertising and getting payback within 90 days 023. Content Marketing for Business Success This tutorial talks about how to use content marketing strategy that works to increase customer leads and sales. Set yourself tight deadlines and get moving on creating content. Don't think too much about it. Get something out there. Action Step: Create a Keynote or PowerPoint presentation around a topic that your audience will value (make it as specific and actionable as possible. Use Screenflow (for Mac) or Camtasia (for PC) and record the presentation and publish to youtube or wistia. Then repurpose the content into audio and transcribe to blog posts using rev.com 024. Melanie Pinola (Lifehacker) on How to Setup Your Virtual Office at Home Melanie Pinola and I talked about how to set up a virtual office at home and still be more productive. Action Step: Establish a daily routine which helps you be more productive in your home office. Put on work clothes if you have to. Do what it takes to get you into the mental state to get your A game happening.  025. How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja! I think the name says it all here. Created by Francisco Cerillo It's about focusing on your work in 25 min increments followed by a 5 min break.