Having an effective and meaningful VIP scheme is crucial for building long-lasting relationships with high-lifetime value players and gifting is a huge part of any successful VIP scheme. However,  being able to ensure that operators get a proper return on that investment is not always straightforward.

Today on iGaming Daily, Charlie Horner, SBC’s Media Manager, is speaking to Marko Heino, Founder and CEO of Framme, a platform that offers automated VIP gifting schemes for the igaming industry and helps operators “send gifts your customers and partners actually want”. Additionally, he is also joined by Robin Becker, Head of Marketing at Hub88, and Sonja Itäinen, an igaming professional and partner of Framme.

During the show, the group discuss why VIP gifting is so important, what impact an effective gifting scheme can have for an igaming company’s operations and how operators can implement VIP gifting more systematically. They also talk about how Framme curates its range of gifts and what some of these gifts are that are available.

Finally, they consider what the future looks like for VIP hosting and gifting and what trends operators should be aware of when planning their VIP strategy.

Host: Charlie Horner
Guests: Marko Heino, Robin Becker, Sonja Itainen

Producer: Anaya McDonald

Editor: James Ross

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