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Inside Marketing Design
Trailer
Bonus
Episode 10
Season 3
S03E10 - Chargebee (with Design Manager, Shakthi Hari)
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.
Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.
Key Takeaways
- 02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
- 03:21 - Shakthi’s role as Design Manager
- 06:518 - How internal collaboration works at Chargebee
- 08:30 - How Chargebee uses design systems
- 10:35 - Taking on large projects
- 16:54 - “Problem-aware” web pages vs “solution-aware” pages
- 24:43 - How and why Chargebee lets the marketing team “design” web pages
- 27:53 - The importance of documentation and why it’s an integral part of the process
- 36:10 - How Shakthi’s team works with marketing goals
- 40:35 - The role of metrics in the design process
- 43:34 - How Shakthi decides what projects to revisit and iterate on
- 51:21 - Chargebee’s design process from concept to launch
- 52:24 - Shakthi’s biggest challenges
- 54:51 - Shakthi’s personal and career goals
- 56:09 - Shakthi’s proudest moment
Links
- Chargebee
- Shakthi on LinkedIn
- The Design Convo Podcast
- Shakthi's YouTube channel
- Shakthi's website
- Audience Influence Model by Brian Cugelman
- Eat That Frog! By Brian Tracy
- Measure What Matters by John Doerr
Connect with Charli
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