Ecommerce ExcellenceEpisode 2
Steven Sashen | The $500 Million Mistake
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Steven Sashen | The $500 Million Mistake
By Joris Bryon • View the Website

What separates your ecommerce business from your competitors? A better product helps, of course. But, says Steven Sashen, ecommerce pioneer and co-founder and CEO of Xero Shoes, there’s another element that’s much more important. It has to do with how you interact with your audience in the age of the nameless, faceless Internet.

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