A lot of employers and health insurers are now offering wellbeing apps and portals. They're obviously hoping that giving people tools to help them manage their health conditions and nudge them toward healthy behaviors will reduce health care costs.

I recently checked out the wellbeing app offered by my own health insurance company. I actually think that some of the well-meaning but poorly-conceived prompts could be doing more harm than good.

To be fair, figuring out how to nudge people to adopt healthier habits is a hard nut to crack. In this episode, I share five ideas on how we can design behavioral interventions that are more effective as well as more inclusive, accessible, and sustainable. I also have an opportunity for you to see these principles in action.

Key Takeaways