At its core, peer-to-peer fundraising is built on relationship-building and community - it’s all about the people. And at the same time, the most successful fundraising campaigns are equally driven by the numbers.

With hundreds of events, thousands of participants and an extensive supporter base, even minor adjustments can have an exponential impact, meaning it is critical to understand your key performance indicators and build intentional strategies to both maintain and grow each one.

In the episode, P2PPF’s Marcie Maxwell is joined by Mary Sorensen & Morgan Sills of NAMI (National Alliance on Mental Illness).  Mary & Morgan will delve into how their team is drilling down into their data from the national program level to individual markets and even to individual teams and fundraisers to find their greatest areas of opportunity for NAMIWalks.

In this episode, we’ll also explore:

- How small changes can lead to exponential growth

- Using data to gain strategy buy-in

- How to customize communications based on data

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