How do merchants transition from email to SMS? Osa Gaius walks us through some large issues around regulation and also issues around just understanding as a brand, and how to leverage SMS the right way. We talk about how to not make your consumers upset when you send them communications once or twice a week. Osa strongly believes that great technology should empower people. This stems from the fact that he grew up in Nigeria with little exposure to computing. That experience has fueled his passion for elegant and useful software products. Osa is the CEO and founder of Parrot, a mobile payment platform bringing customers closer to the businesses they love.