Selling a business wasn’t part of Lorraine Ball’s original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.

Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”

On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.

As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.

☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.

💡 Key quote: "When you get people from different kinds of ways that they find you, and you dump all of them into one email list, and you send them all the same email every single week, you're going to watch your open rates fall, you're going to watch your engagement fall, you're going to see a lot of unsubscribes. When you start tying different people based on how they come to you to different campaigns, and you start sending them information that is relevant to what they're looking for, it has a level of personalization. It feels more like you're talking to them. People love that.”

👋 Where to find her: X, formerly known as Twitter | LinkedIn | Instagram

👋 Where to find More Than a Few Words: Website | Facebook | YouTube | Spotify | Apple Amazon | Pandora | Podbean