Sam Richard, Head of Growth at ngrok, joins me to talk about product-led growth in open source and ngrok’s history in open source.

In this episode, Sam and I discuss product-led growth - how it differs from a traditional sales model, what metrics founders can use to track their development, and how to find your activation metrics. We also review what kind of companies would benefit from a product-led approach, who might not, and how companies can avoid mistakes others have made in implementing the strategy. 

Highlights:

Sam