Billion Dollar Backstory Trailer Bonus Episode 2 Season 1

2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (Buckle Up)

2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (Buckle Up)2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (Buckle Up)

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Billion Dollar Backstory Trailer Bonus Episode 2 Season 1

2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (Buckle Up)

April 5, 2023 Stacy Havener Full Transcript View the website

Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets.

In this episode, Dr. Daniel Crosby and I discuss:

There are fewer Chief Behavioral Officers than people who have walked on the moon… so what the heck is a Chief Behavioral Officer?
Daniel’s backstory: How he combined his familiarity with financial advising (his dad was an advisor!) with his love of psychology to break away from counseling and get into behavioral finance
The science of why storytelling works:
- How our energy efficient, metabolically expensive brains transform complicated decisions into easier questions
- Yuri Hassan’s research on brain scans and storytelling
Are highly intelligent humans like Nobel Prize winners immune to the powers of storytelling?
Are people buying a fund or are they hiring a human?
- CAIA’s research study on qualitative vs quantitative due diligence
- A research study on hiring biases
- Cialdini's 6 Principles of Influence
The science behind authenticity and how it helps us connect with people
How Daniel’s authentic story about his struggle with Diet Coke went viral and got retweeted by Elon Musk
Is storytelling manipulative?
What qualities a successful salesperson needs (brace yourself for this one)

Resources mentioned in this episode:

Report: CAIA’s report on qualitative due diligence vs quantitative due due diligence

Podcast: Standard Deviations | EP144 with Stacy Havener - The Power of a Story

Book: Personal Benchmark: Integrating Behavioral Finance and Investment Management by Charles Widger and Daniel Crosby

Book: Man's Search for Meaning by Viktor E. Frankl

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2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (*Buckle Up*)

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2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (*Buckle Up*)

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2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (Buckle Up)

2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (Buckle Up)

2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (Buckle Up)