In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails.

Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must for any business. He talks about his focus on e-commerce and the blend of copy and design needed for success. Plus, Josh gives practical tips for managing overwhelm and staying focused, like his mental desk exercise for prioritizing tasks.

Tune in for valuable insights on growing your business through email marketing, the challenges of entrepreneurship, and the importance of continuous learning and seeking advice.

05:12 What is Email Marketing?

10:03 The Value of Email Marketing

16:00 Overcoming Hesitations and Starting Email Marketing

25:58 Email Marketing for E-commerce Success

33:19 Building Relationships through Email

36:24 The Unique Combination of Copy and Design in E-commerce Email Marketing

38:35 From Childhood Entrepreneurship to Starting a Business

52:22 The Challenges and Commitment of Building a Business

59:54 Selling: A Key Aspect of Business Success

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com