Starting a private practice can be tough, both emotionally and financially. 

Dr. Marie Fang is a private practice owner and host of the popular YouTube channel, Private Practice Skills. She has lived the entrepreneurial journey from struggling to get clients to building a successful practice while also being a content creator.

In this conversation with host Michael Fulwiler, Dr. Fang shares her experiences and practical strategies for managing the financial and emotional challenges of private practice. 

You'll learn how to set sustainable rates, attract clients without a huge marketing budget, and diversify your income streams. Plus, get an insider's look at using SEO and YouTube to grow your online presence.

[00:00] Introduction to Heard Business School with guest, Dr. Marie Fang

[02:34] How Dr. Marie’s upbringing has impacted where she is now

[05:00] The steps Dr. Marie Fang took to start her private practice

[06:19] The challenges she faced when starting a practice and the tactics that worked for her

[14:03] The financial side of a private practice

[16:02] Figuring out how much to charge clients

[20:20] What surprised Dr. Marie about starting a private practice

[21:34] When the Private Practice Skills YouTube channel started

[27:03] How Dr. Marie creates authentic content

[31:05] Brainstorming therapy topics for content creation

[34:16] How Dr. Marie grew her following on YouTube

[40:15] How income generation on YouTube works

[44:04] Building an email list and its impact

[47:23] Common misconceptions therapists have about private practices

[50:23] Challenges Dr. Marie Fang is facing currently with her practice and media

[53:49] One thing therapists should take away from this conversation with Dr. Marie Fang

[55:27] Closing

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.