Build a Vibrant Culture Podcast
Trailer
Bonus
Episode 43
Season 1
Update Your Brand and Energize Your Company | Kate DiLeo
Company. Cultural. Personal. Brands matter to your customers and your bottom line. They are the path of least resistance to revenue.
This week, we’re giving you the whys and hows for creating a better brand for your company (and yourself).
Our guest is Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble, and an expert who has worked with over 200 companies across more than 20 sectors to improve their brands.
Kate has developed a proprietary method for helping organizations and leaders identify and articulate their brand messaging and she shares her strategies with us, including:
- Which questions to answer
- How to deploy your new brand messaging
- Using your brand to find the right customers and hire the right employees
- And so much more
Some branding professionals may stop after the mission/vision/value statements are written, but Kate gives us the important next steps as well – getting your tag line into everyone’s vocabulary and the importance of engaging more than just your marketing and sales employees. There is so much in this episode you can start using today. Don’t miss out, listen now!