Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029

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Margaret Kelsey is an experienced marketer and founder advisor, specializing in creating unique, scalable marketing programs for B2B SaaS companies. She has a decade-long track record of building high-performing, remote teams and has contributed significantly to the growth of several renowned firms.

Margaret served as VP of Marketing at OpenView for three years, where she not only led marketing strategy for the firm but also advised prospects and portfolio companies on various topics, including organizational design and team building. She was also the Director of Brand & Creative at Appcues and an early employee at InVision, where she developed strategic brand programs that intersected content and community.

Apart from her advisory and coaching roles, she co-hosts a podcast, Don’t Say Content, and constantly explores the connection between internal culture and external brand. Her innovative approach to marketing strategies sets her apart, underlined by her refusal to use tried-and-tested playbooks. Instead, she prefers to tailor solutions to the unique needs of each company and moment in time, emphasizing the importance of future-proofing in a rapidly changing business landscape.

🕰️ Timestamps and transcript