So you’ve recently become vegan, and you’re pissed, upset, disgusted. In other words, you have a case of Vystopia. The emotions you feel are overwhelming, and you can’t help but tell people who are not vegan what’s happening.
You do it on social media. You do it in person. Hey, you may even do it in public.
But is this approach of communication effective in trying to get people to be more open and compassionate?
That’s what we explore in this conversation. The dynamic of communicating the vegan message versus being passive and discrete. We call them the ‘push’ and the ‘pull’ approach.
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