The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile.   Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App Industry” award at the App Promotion Summit and been named several times the App Growth Agency of the Year, and helped launch established brands (such as  NBCUniversal, FujiFilm) and hot startups (Stereo, Yolt) into the mobile space.   to name a few to succeed on mobile.  Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan. 

Mick lays out 4 strategic pillars to developing a mobile app retention & growth plan.  

 Please listen to the podcast to hear Mick's insights on the strategic plan. 

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