Subscribe
Copied to clipboard
Share
Share
Copied to clipboard
Embed
Copied to clipboard
Voice of FinTech®
Trailer
Bonus
Episode 171
Season 3
Leveraging neuroscience in financial well-being with Dreams' Lucia Hegenbartova
Lucia Hegenbartova, CCO of Dreams, Swedish neuroscience-FinTech, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about using neuroscience when engaging with your clients in financial services.
Here is what you learn from their conversation:
Here is what you learn from their conversation:
- Lucia's entrepreneurial journey so far
- What is Dreams? Dreams provides a custom experience layer that enables banks to boost their customer's engagement in financial products.
- What does CCO (Chief Commercial Officer) role mean in day to day life
- Dreams' unique advantage: understanding how the human mind works, especially when it comes to financial products
- Many incumbent banks have become product factories over many years and being client-centric sometimes seems more of a priority for FinTechs. Who are target clients for Dreams?
- Dreams team has recently published an article Why Banks Must Start Caring About Financial Wellbeing, where the HBR article stating that emotionally engaged clients are 35% more valuable than highly satisfied customers was mentioned. How come?
- How do you apply neuroscience in your work on emotional wellbeing and help your clients ultimately make more money?
- How do you help clients increase their clients' financial wellbeing and build higher loyalty and potential for up-/cross-selling additional financial products?
- What are the most common misconceptions that banks have about human decision-making, and how it's reflected in the design of the products they are offering and how to do it better?
- How do you make money? What's your business model?
- Where are you on your journey in terms of geographic reach, hiring or funding?
- A favorite non-fiction book Lucia recommends The Mind Illuminated: A Complete Meditation Guide Integrating Buddhist Wisdom and Brain Science for Greater Mindfulness by John Yates
- Best way to reach out