September 16th is World PLAY-DOH Day and we can’t think of a better time than a global pandemic to celebrate a product that brings joy to kids and is truly timeless.

PLAY-DOH and their partner Save The Children have launched a back to school effort called Cans of Kindness that involves a corporate donation of 1 million cans of PLAY-DOH to Save the Children to help kids, parents, and teachers around the globe. The campaign is also rewarding a lucky teacher with a year’s supply of PLAY-DOH based on nominations from social media.

In this episode of Cause Talk Radio Megan talks to Jennifer Kendra, Head of Cause Marketing & Partnership Development at Save the Children, and Aditi Raturi,  Senior Global Brand Manager for PLAY-DOH about their partnership and how it had to adapt once COVID hit.

Links & Notes

• [PLAY-DOH on Instagram](https://www.instagram.com/playdoh)
• [PLAY-DOH on Facebook](https://www.facebook.com/playdoh)
• [Play-Doh Website](https://playdoh.hasbro.com)
• [Save the Children Website](https://savethechildren.org)
• [Save on Instagram](https://www.instagram.com/savethechildren)
• [Save on Facebook](https://www.facebook.com/savethechildren)