The future is innovation, and an innovative culture is key to a successful business.

 

But how do you foster a culture that values the free exchange of ideas?

It takes courageous leadership to do innovation and this episode’s guest is just such a person. Bryan Mattimore is the Cofounder and Chief Idea Guy at Growth Engine, an innovation agency working with some of the largest national and international brands. He is also the author of multiple books and an instructor in the Caltech Executive Education Department. Bryan’s work focuses on what companies and leaders can do to create, foster, and sustain innovative cultures through ideation, not just in product development, but around values and vision as well. This wide-ranging conversation includes:

Bryan also explains why every medium to large company should have an Ideation Strategist, how to think about virtual ideation, and HOW to get your team to innovate (his answer will surprise you). Don’t miss this one!