Friendly bets have become popular under the backdrop of the Super Bowl. Mayors of cities that host game-bound teams engage in banter designed to boost tourism, friends take on each other, and small businesses go toe to toe and show off team pride. 

 

Breweries are no different. This year as the Cincinnati Bengals take on the Los Angeles Rams at SoFi Stadium in Inglewood, California we welcome on three breweries engaged in such a bet. 

 

The terms of the bet weren’t firmed up before recording this show and slowly get hashed out, if not completely resolved by the end. Spoiler alert: there will be costumes. 

 

On the show this week, joining via zoom from their respective breweries are Lynne Weaver, the founder and owner of Three Weavers, a brewery in Inglewood, that, as you’ll hear, was briefly part of Canarchy, the brewery group recently purchased by Monster Beverages. She brought the company back to independence before that deal was closed. 

 

She’s joined by her brewery neighbor Teo Hunter, a co-founder of Crowns and Hops, a brewery that started on social media, gained a grass roots following and has been working hard to bring change to the beer industry through action. 

And representing Cincinnati is Matthew Steinke the director of sales at Rhinegeist Brewing, one of the state’s larger breweries and a source of local beer pride. 

There are barbs and jabs thrown throughout this show, and they wind up steering the topics, and sharing experiences. We start off with the run up to the game, and Inglewood, which is hosting the game for the biggest night in American sports. 

 

Editor's note: An earlier version of this episode misidentified the Ohio team playing in the Super Bowl. The game-bound team is the Cincinnati Bengals not the Cleveland Browns. The episode has been updated. 

This Episode is sponsored by:


Stomp Stickers
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NZ Hops
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