Fraser Johnson, professor of operations management at the Ivey Business School, joins host Matt Quin to take another look at his award-winning case, Apple Inc.: Managing a Global Supply Chain (2014), as well as the recently published update, Apple Inc.: Global Supply Chain Management (2020). In this episode, Johnson and Quin discuss Apple's business model, how Johnson has brought the company into the classroom over the years, and why junior faculty ought to consider writing cases. Professor Johnson is the Leenders Supply Chain Management Association Chair at the Ivey Business School, Western University, where he teaches courses in supply chain management and operations. Johnson is also the Director of the Ivey Purchasing Managers Index, one of the most widely watched and utilized indicators of future economic activity in Canada.