If you're like most people in postproduction (and many other industries), you've probably felt at one point or another that budgets are getting smaller, clients are more demanding & expecting more for the same price, and it's often a battle to get the rates you deserve. 

The 'Race To The Bottom' is a real thing and in this episode, we'll explore ways to combat it including:

- Defining the race to the bottom
- Valuing artists, not tools
- Different ways to set rates
- The challenges of starting low/benefits of starting high with pricing
- Diversifying pricing
- The slippery slope of discounting
- Accuracy in bidding
- Understanding not everyone is competition & saying no is sometimes a good thing
- Never working for 'free' & always getting something tangible out of a job

Thanks for checking out the show. If you like The Offset Podcast please like and subscribe wherever you find it.