If a company makes a $50m profit in its first year but goes bankrupt less than a decade later, should it be considered a successful business? It’s easy to equate success to sales, yet chasing short-term profits makes long-term success unattainable. Developments in digital marketing have made it easier than ever before to deliver quick results. Still, new businesses that jump in without doing the work to support cross-departmental collaboration will soon face stagnation. So, do we need to unf*ck marketing, or do we just need to learn to work together better to support business-wide goals?

In this episode of Marketing Unf*cked, your hosts, Siobhan Solberg and Russell McAthy, chat with digital consultant Tim Stewart about why it’s not the state of marketing that’s the problem: it’s everything. We delve into the origins of split testing, why the big picture should guide all business teams, and the importance of always asking ‘why?’

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