Today the focus is on one of the Seven Disciplines of Strategic RevOps - Behavioral Science. Doug thought it would be a great idea (and it is) to have a recurring element that from time-to-time they talk through key behavioral science principles that any RevOps, Executive or Growth Executive should know. 

Principles Discussed: 
1. Certainty & Possibility Effects
These effects affect how people respond, react, and interpret whatever's being done.

2. Prospect Theory
It takes roughly 5 to 10 times to equal the pain and distress from losing, so we'll do far more to avoid loss than we will to gain.

3. Anchoring
Anchoring is a priming effect; it sets the stage.

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