Your business has a name, an address, a legal structure, and a clear description of what you do. What next?

Part two of The Easiest Business Plan Ever covers your marketing messaging.

This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.

Getting your marketing messaging down means you know who your customer is, what their problems are, and how your product or service solves those problems.

And that sets up your business for success.

Listen to the full episode to hear:

• Questions for getting clear on your customers’ problem and the result you offer
• Why your customers need to really understand how your offering solves their problem
• How the story of your company and why you do what you do strengthens your message
• Key questions to differentiate yourself from the competition
• How to turn your product or service into a system

Learn more about Gillian:



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• The Easiest Business Plan Ever