What is sexier than a beautifully-designed car? From vintage classics to newer EVs and autonomous vehicles, this episode explores the many ways that car design brings value to customers, how brands can harness this, and the complexity of managing across sophisticated technical and emotional requirements. Our guest, Sam Livingstone is a car and mobility design strategist, Principal at Car Design Research in Cambridge, England, and iF DESIGN AWARD Juror. If you love car design or are simply interested in the future of mobility, tune into this week’s episode to learn more. | S7 E7 

ABOUT THE SERIES: Future of XYZ is a bi-weekly interview series that explores big questions about where we are as a world and where we’re going. Presented by iF Design- host of the prestigious iF DESIGN AWARD- Future of XYZ is also a proud member of the SURROUND Podcast Network. 

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