How more than a century of one family's bootstrap ingenuity and shrewd marketing built the iconic Pappy Van Winkle brand. 

 

In 2022, at Sotheby's in New York, Pappy Van Winkle's 23-Year-Old Family Reserve went for a jaw dropping $52,500 blowing past pre-sale projections and far beyond anyone's expectations. 

 

In this episode, we'll cover: the story behind the rise of Pappy Van Winkle, from its humble beginnings to its reimagining in the 1980s. Pappy's brand promise which has informed four generations of bourbon making.  And the steps Pappy's grandson, Julian Van Winkle III, took to position his premium aged wheated bourbon for success.    

 
This is AudioPost Episode 9: Whip-smart marketing behind the world's most iconic bourbon, Pappy Van Winkle. 

 

Full text edition here: https://loyelmedia.com/pappy-van-winkle-worlds-most-sought-after-bourbon-brand/

 

AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business.

 

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