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Content, Briefly
Trailer
Bonus
Episode 41
Season 1
Switchboard: Molly Talbert on redefining content marketing personas
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.
In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.
In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.
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Timestamps:
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Useful Links:
Switchboard Website: https://www.switchboard.app/
Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Chapters
- Intro
- Who is Molly Talbert?
- Molly’s background.
- Challenges of content marketing in Switchboard.
- Switchboard’s content marketing team.
- What is Switchboard?
- Switchboard's features.
- Category creation on Switchboard.
- Competitive advantage of Switchboard.
- Switchboard’s content strategy.
- Impact of async on work culture.
- Switchboard’s content KPIs.
- Experimentation with multimedia content.
- Content marketing personas.
- Success stories from a content perspective.
- Learn more about Molly and Switchboard and get in touch.
- Outro.