Welcome to this fantastic new episode of talk commerce today. I have Rick west, the CEO and co-founder of field agent. Rick, why don't you go ahead and introduce yourself and tell us maybe one of your passions in life. The spirit. Thank you so much for having me. I started by telling people I am. Father of three husband of one granddaddy to two. 
 

And so from a family perspective, I spend most of my time chasing my grandkids. Now, if you jump over to the business world and what that looks like gusta passionate for me, if you have for decades has always been that creative side of things. So there's, I've never met a. I didn't love sitting down on a whiteboard and trying to figure things out. 
 

So whether it's a personal problem, a business problem, whatever it may be. I love lowering my head with a whiteboard, figuring things out. That's great. So I know that you're involved in marketplaces. Tell us a little bit about what you're involved in right now. Yeah. So fill an agent. I tell people we started field agent well over 10 years ago in the pre selfie days, brands. 
 

Before you had a front facing camera. Alright. No video, iPhone 3s kinda days. And we started that work is really around data collection and capturing information. And what we've seen over the last 10 years is that we really created a marketplace, a B2B marketplace for our clients to go and find retail solutions. 
 

And it's been pretty cool. It's it's the same B to C concept that people see every day when you shop on Amazon. You find what you want when you want it. We've created that same type of experience from a business standpoint for all of our clients that are wanting to engage at retail. So it's been pretty exciting journey. 
 

This is so I, when I think of B2B marketplaces, I think of something like Alibaba is it something like that? Or how does that go here? Here's typically think of Alibaba and you you go down that path for many businesses. When you look for a marketplace, it is click on a link that takes me to a phone number to call a plumber, click on a link. 
 

It takes me to a business consultant, click on the link and take me to someone that can do graphic design in our world. We've taken those services and those products and say, log in to our marketplace. And after you make two or three clicks, we take you to. We actually have you check out Brent, which is crazy, right? 
 

Because all of the B2B marketplaces are going to take you to a connector to have two or three other phone calls, two or three other meetings. And we've done this work long enough that we know the questions to ask. We can take you right to check out. And by the time you check out two or three minutes later in near real time, you're getting data and results coming back your way. 
 

And so that's the revolutionary change of spam we put on the marketplace. Interesting. So this is a product, more of a product led marketplace than traditionally what we've seen in the past. Maybe you could explain what that means. Product led marketplace, or if I move in going down the right street, listen, you are astute and listen. 
 

That's why you're on this podcast brand. That's why you do what you do. But no, in all fairness is that. When you look at the concept of product led, I'm going to use the example that most people use with around COVID and zoom. If you are not a zoom user during COVID you probably became one. 
 

So I think they went from somewhere around the numbers of 30 million users to 200 million users in six months. In order to do that kind of growth. If they were a click and get to a salesperson or click and do a demo instead of being able to knock out that growth in six months, it would have taken them 10 years and 103,000 employees working six days a week just to go from 30 million to 200 million. 
 

So product led growth in its simplest term says, can you get someone to the point where they can buy something? Without a sales person engaged. Brent, think about our world today. I was talking to a guy the other day. He just purchased a car on broom, no sales person, three clicks. He spent $45,000 on a car. 
 

He never touched, never seen. And I've got another friend in real estate that just sold a home last week to a person from overseas coming into the U S bought a home sight unseen. Now, if you can buy a car and a house, surely to goodness, you can buy research, marketing, sampling trial for the B2B perspective. 
 

So we know the industry is going that way, but the concept of product led growth is just that you do not need a sales person to tell you how to buy a car. Vroom has automated it and it's truly product. Yeah, I know that a lot of our clients are, have moved to B in the commerce space. And one of the worries that sales people have is that this is going to take away from one of their key roles, which is doing the selling. 
 

Do you see this as being a extra tool that a sales person could have at that end, whatever that end B2B merchant is, or do you see this. Something that's going to replace the sales person. And w you can imagine I'm trying to do the work that uniquely designed for, and there's a guy that has interesting leadership podcasts and Mr. 
 

Andy Stanley, and he talks about if you are in your sweet spot, you are doing things that only you are uniquely designed to. And Amazon has figured out it's not designed to sell a $10 pack of batteries. Okay. We've also figured out it's not to sell other items, but what it is designed for, if you're a salesperson, you look at truly what that, that DNA, that the things that are driving for you is that you're still going to have custom work. 
 

You're still going to have enterprise engaged. And you're still going to be looking at longer term, how do you scale within a company and how do you continue to grow that way? But most of the initial contact I would ask. It's going to be product led, marketplace driven because I don't think from a sales perspective, you need to continue to try to send emails, send people, text messages, and call them. 
 

Hopefully you're gonna get someone on the phone. None of us want to shop that way. That being said. There's more than ample opportunity for that same salesperson to help someone go broader to renew, to look at subscription. How can you grow the business in that way? Yes, I think it's going to be a tool for a sales person. 
 

It's going to be amazing lead generation aspect for people that really. More of handholding. And so I'm excited where this is going to go. Yeah. I think you hit the main thing there is that lead generation and that tool, or that an extra channel enablement for the sales person. And I think as a store owner, or as an entrepreneur or business owner, you have to be aware that you need to include. 
 

That aspect when, I mean that you have to include the salesperson aspect in it. But then not to scare the sales person by saying, Hey, this is going to be a new channel. You don't get any credit for this because they're like the post-sale, there's always questions that are going to be the client. I think part of this is having the client. 
 

Speak to the person and on their own terms, rather than the traditional model of a B2B sales person is calling out, making sure that they're in front of them at the time they want to purchase. This lets the client dictate some of those terms and when they would like to purchase and and lets the sales person then go back and do the best, the better part of customer relationship. 
 

Maybe you could walk us through, what does the journey look like now on the marketplace for for the B2B? Yeah. So I think in many ways Brent, the Amazon has taught this well, okay. Now whether you like Amazon or not. You can look at all the other e-commerce worlds have followed suit. 
 

And I think B2B is going to follow it in similar terms. So in our case we try to create a frictionless environment. So you can log into field agent.net as an example, and the basically browse for a solution. You're saying, gosh, in my case, I'm a marketing person and I'm looking for trial sampling or ratings and reviews. 
 

And once you make a decision that says, yes, I'm looking for ratings and reviews, then you simply click on that product. To answer a few questions, review the cart, and it's going to tell you, based on the number of reviews you have, it's going to cost X per review. You submit payment, or in our case with a lot of our clients, because they're enterprise type clients, they've got a purchase order to set up and invoicing and you say click. 
 

Yes. And then within no time, you've got an email coming back saying, check your dashboard. You've got ratings and reviews on this location. So it really is a click cart under five minutes experience. And. No, we didn't think this up, right? Again, I keep going back to Amazon as the poster child, we're simply saying we have been taught over the last 10 years to shop a certain way. 
 

We're naive to think that the business world, the B2B world is not going to go down the same path. We're not going to try to retrain you and say, oh Amazon and Walmart and other e-commerce sites have taught you to do it this way. Let's do it in a completely different way. That's crazy. We want your fingers to feel the same. 
 

We want your eyes to follow the same path and it is click, click cart checkout, go to a link, go to dashboard, and we've made it really that simple. And it sat well, it doesn't sound like, I think one of the interesting aspects is that you're adding services, not just a physical product and the traditional model has been selling a physical product in the B2B model and especially in the marketplace. 
 

Tell us more about how you've integrated services and is that a larger percentage of what you're doing over the physical? Yes. So think of it in terms of the secret sauce. And so in many cases, as we expand our marketplace, obviously we have our own products, but we also have third party providers similar to an Amazon model, which means they don't produce too much. 
 

Amazon brings a lot of different folks in. So when we talked to a third party provider and let's say that they're in the merchandising space for the sake of argument and a merchandiser would come in and say, okay, Brent what do you need? You said, okay, I need you to go to a certain retail location. 
 

Pull a display out, build the display, put pricing on it. And it's a service. You have to explain those things. Brent if we've learned anything over the last 10 years at filled agent, it's that there's not 50 different ways to go to the back room, to pull out a display, to put it up and to put the price on it. 
 

There's, it's a fairly rigid process. And so what we've done with third-party providers is to say, let us help you methodically work through. The most basic way to have people answer questions that you would be asking so that you can take a service. And execute that service without talking to the person. 
 

And it's really hard. So yeah. Let's have him answer a few questions. Then I can schedule a meeting. I said, Nope, no meeting. So yeah, but I really want it. I really want to have that meeting Brent, so I can talk to them. I said why do you want to talk to them about I just want to ask them if they have any questions. 
 

I said what questions would they ask? They might want to know this. Okay. Let's make that an optional question. They're like, oh yeah. What if they want. Let's make an optional question. Next thing you go from three questions to five or six and they're like, okay, if they answer all those questions, I can execute a service. 
 

Exactly. Like them purchasing a product. So it does require the end user to answer some questions. You have to know what you want. And listen, bro. There'll always be a group of people that want to be spoonfed. That said, I don't want to, I don't want to do this. I want someone to schedule a meeting with my three guys and your three. 
 

And, you know what bring it, it's always going to happen that way. But for the folks that are growing up in this B2C world, transitioning into B2B, they really want to sell. They really want to explore on their own and they want to be able to make their own decisions. So that's pretty cool part as we talked to, yeah. 
 

You mentioned the car model of the car, the idea of buying that car online. And I think the risk there's a bigger risk in buying the used car online through room, but Tesla has it down for buying the new car online and configuring and asking all those questions upfront. And then. And then telling you, okay, your car is going to be ready in a year. 
 

I think that this is the model where we're all going and you bring up a great aspect of this. Is there a certain kind of service that works best in this? Or is there is it open to any kind of. I think it's the old joke of outside of life sciences and medical and emergency services. 
 

Let's not go that route because you need a trained professional to probably engage you a little bit and probe some, but even on the use car aspect of it, listen, a friend of mine when he bought his car on broom, he had a Carfax on a used car. So if he wanted to go use, he could go down that route. But to answer your question about the type of products. 
 

Any type of service that has been an operation over a period of time that service provider knows the 80% that's required to offer a base service. I don't think we're ever going to eliminate custom services because I know you sell a blue this, and here's the size. And I want a custom size and my own special color. 
 

Okay, then we're probably going to have some engagement there, but for the 80% of services that are relatively straightforward, if I need a plumber to come to my home, I should be able to click, and I have a clogged toilet. I have a leaky faucet, and I take a picture of the faucet, which shows the kind that it is, submit that photo hit a button. 
 

And the next thing a plumber shows up at my house. I don't know that I need to have a phone call to make that happen. So that being said, I don't think. It's going to be a question of what services you can, it's going to be within the scale or within the framework of services. What types with eighteens vertical will you actually be able to do? 
 

I think that's a, that's an interesting point. And if we look back when e-commerce first started, there was Yahoo stores or there was a bunch of th there's customer. Carts. Let's just put it in a frame of the, of buying a store buying a service to sell something. And then we went to is extremely customization. 
 

So before Shopify, before big commerce, we went into this phase where you had to customize everything and everybody got in. Everybody started thinking. Yeah, I'm going to have to set up the store and I'm gonna have to get a developer involved. And now what e-commerce is evolved to is click. 
 

And if you need some specialization, there's somebody there to help you. I think this is where it's going. Maybe you could go into a little bit, what is the, so there's been, there's another company that started at the same time called Amazon. You mentioned that a couple times. What is the effect? 
 

What is their effect on this market and how does that play into what your. Yeah. We have to be careful. And in our case, when I use it's like everyone says, Hey, I'm the new Uber for this. I'm the new Uber for that. And I don't want people to think, oh, Rick is saying, he's the new Amazon for this. 
 

But the Amazon effect is so true in that we never dreamed you would buy again, a car or a house or other things the way we buy those things today. And so the trust factor, just the fact that you understand five-star reviews. That's as good as a referral as anything else. When I look at the fact that Amazon gives me the volume of things and I can look at a video and I can engage. 
 

Just all those fastest over the Amazon effect has taught us unless you use millennials and gen Z as an example. So if you're entering into the workforce 18 to 21, 22, or you're that millennial you're in that mid thirties or so. This is second nature to you. It's what you expect of an online experience. 
 

It's what you expect from a purchasing experience. And so I think what the Amazon effect has given us validation or permission to say that we can take services and go into this space. I don't know that 20 years ago, if I'd gone down this route, Brent, I don't know that I would have had the permission. I don't know that it would have been validated the way it is today. 
 

I can tell you that the way field agent launched is that when I first started, I would hold up a phone and say, we're going to take a photo in a store and we're going to capture data. And we're going to come back to you and tell you the price. And Brent, I literally had executives from multi-billion dollar companies say, but Rick, how are they going to upload the photo from their phone to a computer to send it to me? 
 

And another guy said, yeah. And another thing, Rick, how are you going to train them to take a picture with their phone? Can you imagine having a conversation today? You'd be laughed at, but these were serious. And they had no clue because they all had blackberries and they were used to this digital aspect of sending out a camera, et cetera, go through. 
 

So I think in today's world, we're a little bit in the same way. Had Amazon not been in front of us, I think they would say, but Rick, how am I going to know you're going to do what you're going to do? How am I going to know. To do these things and Amazon has already taught us. So we're on the coattails of the Amazon effect. 
 

And if you look at the the aspects of that and where research is coming in today, I think Forrester was saying that three out of every four B2B buyers would rather self-educate than learn about a product from a sales rep. And that's a Forester research. And I saw another one that it was a big commerce study and it said that it was something like. 
 

6% of B2B buyers do not use online marketplaces that 75 of B2B procurement spending is going to happen to get an online marketplace within the next five years. So the big industry guys are studying it because they can see where it's going. We're just pushing on the front end, especially within the category of retail. 
 

And we want to be on the forefront of that. If I have my own product or service, what does it look like for me to start moving from that? I'm going to have a sales person call and they're going to log their entries into my ERP system to moving onto a marketplace. Like what you have. Yeah. So if you were a third party wanting to be on our marketplace today, there are some companies that are fairly astute technically and they could communicate via API enlisted, Brent. 
 

From a technical standpoint, you've got other priorities. They may say, I'm not even interested. I know I could do that. Eventually we say, okay, don't worry about it. And so we have a very simple process to them to log in we walk them through the basic steps so they can upload things to create their first product. 
 

And from there they can copy and paste and move things along but longer term. It will be an API integration short-term it really is more of a forums type of thing where they're engaging. We're going to send data to them. There'll be somewhat. But the moment they're ready to scale. That's when the light bulb goes off and they're like, wait a minute, I'm just going to API. 
 

It's going to drop right into my ERP system. They'll never have to talk to anyone. It's all really clean because they've seen the data come in. They know what they're receiving. And then from our perspective, I don't want to have to talk to them to be able to get data back to the client. So their API is going to give me the data and I'm going to send it back to the client. 
 

Technically astute folks would say yes tomorrow, but in most cases it'll probably feel a little bit manual. For the first go round. And do you think this is a new channel? Would you see this as a new channel for a merchant or? No, let's just say you're, I'm a manufacturer. I'm am a service provider and I want to provide my service. 
 

I have my own website already that I'm providing it through. This is another channel that can use like Amazon or something like that. Or do you see this as something to replace what they're already, what they already have and what they already. So let's talk about the Amazon journey. Okay, Amazon I think it was, and again, I have no data to support this other than conceptual data. 
 

And I could, I should do the research sprint to know this, but it was probably a decade plus before a company like Nike would sell on Amazon wouldn't do it. They had their product and specialty stores and malls. They wouldn't put their product in Walmart. They wouldn't put it at Costco and Sam's because they had all these malls and specialty places. 
 

Today, you can't find a big name brand. That's not on Amazon. So the first piece of thing I would say is for a large brand looking at this, I don't expect them to jump on this bandwagon tomorrow. I get it. But when you look at the smaller guys are saying, listen, I'm looking for eyes on my brand and on my product. 
 

So in our case, I've got thousands of eyeballs coming into my marketplace, shopping for retail solution. If you were a mid tier brand, let's say you're a hundred million, 200 billion, $500 million company. Why wouldn't you want to use my funnel? SEO, branding, eyeballs, coming into my marketplace to see your product every single day, because Brent, you and I both know their funnel and their sales folks are focused on the big kill. 
 

The big thing. Okay. And if I look at the thousands of the things that we're driving today, why wouldn't you want to put that product on our marketplace? Similar to why many people throw their products on Amazon saying, how can it hurt? And then they realized, oh my goodness. It not only did it hurt. The way it's set up, I'm getting more volume than I ever would have dreamed because of the eyeballs they have coming in looking for a specific area. 
 

So we're a little bit early in that phase, but obviously we're driving our products to the marketplace and we've got a good business over the last 10 years. So eyeballs are not going to hurt. You had mentioned earlier about the costs of how of setting up or and how. How merchants are selling online. 
 

A lot of merchants come to us and they want to set up their own marketplace. What, is there a tipping point or do you have a secret sauce that would preclude them from trying to set up their own thing compared to going on to field agent? Yeah, let's look specifically at this services area versus product is products. 
 

So a little bit different as we talked before, but services. The third parties that we've talked to today, so I said, listen, you need to have a brand presence. You want to continue to drive. The question you have to ask is, are you going to put in the technical resources necessary to be able to sell your art, your items or your services in a product led way? 
 

Because you don't have a Shopify drop-in module that lets you do all this. You're a manufacturer or you're a service provider and that's what you're good at. And you want to get people to call you. So let us do the heavy lifting. Let us work to get your services into our product led approach. Let us take that and go drive it. 
 

Why spend the technical resources on it? So that's number one. The second piece along the same lines is it gets back to focus. I get where you're focused and there's certain verticals that are really important. I'm a fairly broad aspect of things. And I tell people we've got 600 active logos of the largest companies in the world. 
 

They're buying retail products from us. If you want those eyeballs to look at your product because Brent, think of how long it's going to take for you to get set up as a vendor. If they'll let you get become a vendor, how long is it going to take for you to develop the relationship? And will they take your phone call? 
 

Now I'm offering an opportunity to sell direct from field agent. They're not gonna make that same effort with company a or B because they don't need another vendor. They've already got a provider. They're not going to go to that route. So we think we offer two distinct. Capabilities or opportunities to save them a ton of time and effort, which is the technical side, which is technical debt. 
 

And then also just the opportunity side of doing that business. So if let's pretend I'm an agency what is it that an agency would want to get in? What why would an agency pick field agent to recommend one of their clients to go onto your platform? I think it goes back to impressions and eyeballs. 
 

Again, if you're looking for a company that's, well-known in the industry one that's trusted and you've got all the major players in. Yes. I trust what they're bringing to market. That's the kind of name or brand I want to put my product or service under number one number two, because we're in the retail space and it's not just a generic marketplace, the eyeballs that are coming in and the synergies we provide. 
 

We're not P we don't have eyeballs coming into our marketplace, looking for cars. We don't have eyeballs coming in, looking for an electrician. We have people coming in looking to solve retail. They're coming in and trying to solve a product lunch. They're trying to figure out trial. They're looking for marketing solutions, merchandising solutions. 
 

So it's very specific eyeballs coming in. And that would be the primary driver. If I'm an agency saying, gosh, this is where I'd put the eyeballs because for where I put the services, because this is where the eyeballs are. And is there a bar, a certain type of service you're looking for to be on it? 
 

So you've just narrowed some of the scope that you do. Is there a is there something that you shine in a service that you would shine in? That would be a no brainer? Yeah. Obviously field agent is known for data collection and trial and sampling from marketing standpoint. We've got people coming in for that. 
 

But what we started to realize is that you have adjacencies just as you would have adjacencies in a store, Hey, as you're shopping for bread, what's next to bread. As you're shopping for milk, what's next to milk. As you look at this data collection and what's next, we see that the easy verticals for us and which is where we started is primarily in merchandising e-commerce and data. 
 

And. Those are three big verticals that we see are natural because when you're looking for problems to solve at retail, it's normally an e-commerce problem. It's something that's happening in the physical store. It's something around marketing merchandising that I'm dealing with, or I've got all this data, what am I going to do with it? 
 

So those were three logical pieces. Now that you get to tertiary secondary, Jason. We start getting into, Hey, I've got some stickers. Could you manufacture stickers or, Hey, I've got another specific problem. Could you connect me with someone that could do corrugate? Those will be tertiary things. 
 

I think you're going to continue to see, fill out our. Okay. If we change gears a little bit, go into the aspect of being an entrepreneur. I know, I think you had mentioned her when in our green room that you're a very long startup. Maybe you could go into a little bit about your own journey to getting this started. 
 

I tell people at Brent that there's not a lot of podcasts around technology e-commerce or the business world. Start out by. Thanks. So you've got a hillbilly from Appalachia on the phone with you right now. So I started out by saying I came from a very rural area hollering Kentucky from Appalachia and through relationships and getting to university, university of Kentucky had an amazing opportunity to start with this company called Procter and gamble was just an amazing path for me. 
 

And so my. My startup or my starting into that area so that, Hey, within this corporate world, what does that look like? So as an entrepreneur P and G allowed me multiple opportunities to grow and to do things I never dreamed I'd be able to do which then took me overseas. And I spent a couple of years in Hong Kong and a year in Bangkok. 
 

And that was really my first true entrepreneurial experience. I had countries to work with from. South Korea, Japan, all the way down to Australia and all the countries in between. So truly had a taste for that. And then left the company in 2001 to start this. Shopper marketing firm here in Northwest Arkansas. 
 

And that was 20 years ago. So I tell people I'm a 20 year startup, right? And then as you grow and pivot, eventually it turned into filled agents. So that's kinda how I got here from this small town Appalachia guy through corporate America, one of the largest companies in the world into this entrepreneurial mechanism, micro chasm that I'm in today. 
 

And now I'm a CEO of a tech company, which is. And you're a CEO of tech company in Arkansas, but we did talk about that. You're in the a bubble that you're in a Walmart bubble is what can I call that a Walmart bubble that you're in you're in a region that people wouldn't normally think about for being tech and entrepreneurial and. 
 

Happened. Yeah. That there really wasn't. If you go across the United States and you look at these little buckets, if you look at you guys, 20 years ago, you would say, look at where Dale headquarters is and all the companies that had to come around Dell because of this lean manufacturing inventory scenario, and look at all the startups that happened around Dale. 
 

You can look at gosh, Walmart and the same perspective you have Walmart and all these supplier teams that started circling around Walmart. And so when we moved to Northwest Arkansas to start this entrepreneurial journey there were probably two or 300 customer teams that were working with Walmart. 
 

Now there's 1800 customer teams. All of their major providers have offices here. And so Brent, I can be to any major multinational company. That sells a product at retail. I can be to one of their senior executives in less than 15 minutes. You can name any major brand in the world. And I can literally drive from my home and be at their office of 15 minutes. 
 

It's unlike anything you've ever seen. And because of that, as people come to this area and say, gosh, I liked the lifestyle. I enjoy the area and the outdoors, the cost of living. The fact that the Waltons and the Tysons and the hunts that put all this money into infrastructure here, I think I'm going to stay and they choose to stay and they start an agency. 
 

They choose to stay and they start their own entrepreneurial journey. So retail entrepreneurism, we would argue. Within this bubble is pretty significant. It's amazing. The number of startups that are happening here because of that economic bubble that was surrounding Walmart. Yeah. It's such a interesting place. 
 

And I think something that I'd never had realized so in the Rick west journey what is the next, what's the next step for you? What's the next step for marketplace? Yeah. Yeah. So as we also, we wish we had the answer to that, we wish knew exactly what the next step is going to be. But as I look at it for me, if I've learned anything over the last 20, 30 years of my life is that I think success, and this is whether it'd be business success or personal success it really falls the path and depth of relationships. 
 

And so what I'm striving to do now, Brin. It's a cliche, but the whole giving back aspect of it. What does it look like to mentor other startups? What does it really look like to be a part of this ecosystem in a different way so that I can help other people be successful in what I've learned over the last 20 years as an entrepreneur? 
 

So that's what's next for me is spending time in this ecosystem. Now I'm also changing chasing my grandkids, obviously chasing them around a little bit, but that's kind of me and this space, I think for the company and marketing. If we're talking a year or so from now, I think what you're going to find is not only have we grown in the expansion of the marketplace and what it looks like, but I think what you're going to find is it's going to be a standalone name that I think is going to be synonymous with B2B e-commerce if we do this it's not going to be people saying, so what does field agent do and how does that play out? 
 

They're going to say, oh, if you're looking for something to solve, At retail, this is where you're going to go. So we expect to be more of a household name within the retail ecosystem. And that's what we're going to start driving. It's less about the services aspect of it. It's really helping people understand what we're doing. 
 

So as we close out here what are you doing? How do you keep up with technology and what's happening out there and especially in retail what are you reading? What are you listening to? So it gets into that aspect of who you recommended. So my favorite podcast right now, bar none is it's called flip my funnel. 
 

Are you familiar with flip my funnel in Sanger? Nope, go for it. You've got listen. Sanger is he does a daily podcast. Brent, think about this daily podcast. Crazy. Right now he's got a few other people that are guests that kind of help him out, but it's 30, 40 minutes every day. And it's primarily driven with account-based marketing. 
 

So if you're familiar with the funnel concept of account-based marketing versus all these leads, throwing it very broad. And so that's a specialty set, a lot of great experience in started Terminus sold that spent some time in Salesforce, but he brings a very unique perspective to the B2B world that I'm in and this account-based marketing world. 
 

And so fantastic podcast always has something interesting on it. So that's been really cool for me. To listen to I had just started a book. I had it right here sending me somewhere. It's called faith-driven entrepreneur. It got the name of Henry Casner went from Raleigh, North Carolina and went out west to Silicon valley. 
 

And so he's taking his faith and he's driving that through investors and entrepreneurship. And so that's been a cool book. And then I always recommend to folks, if you're on the. My personal favorite right now, the GABA name of mark Sisson, familiar with markup. So if you read my listen, I love the concept and this is going to age me, but I love the concept of what does it take to build a routine in your life and a process in your life, such that you can live to be a healthy 100 years. 
 

Not just to live and be in a wheelchair. What does it take to, to live that last X number of year, years to have a very healthy lifestyle? So I love that aspect of mark and where he's going. And so that's been pretty, pretty cool. He's also matched up with a guy by the name of Peter Atara that does exact same thing about living this healthy lifestyle for the next 30, 40 years. 
 

So that ages me a little bit, but that's also been pretty cool. I know I challenged my dad. My dad was a runner and he's 83 now, but I we go back and forth and I just saw a lady that got the world record at 101. W for her age group for the a hundred meter dash. And it was I think, 37 seconds. 
 

So my dad actually was just here. He just went back. He lives in Montana. He said, he's going to go out to the track and see what his time is for the a hundred hundred meter dash. And he was a runner for 40 or 50 years doesn't run anymore, but walks every day. So I think I think that's such an important process in aging and and as we do get older to recognize that the physical part of it plays into your mental part of it. 
 

And part of it is if you want to go out and run for four hours on a Saturday morning you are going to think about something and you're going to have something to strive and work through. You don't have to run for four hours. I think that mental part and that physical part go together. I always say that. 
 

And I try to say this at mile 19 of a 20 mile run running is 90% mental and the other 15% is in your head. So I see how tired people are when I say that to anyways, to do that math that's really good. Okay. I'm a cyclist guy from. I go out and for me to do a couple hour ride on road bike, there's nothing like it. 
 

I don't put AirPods in, I don't try to listen to things. I really li I really use that time to clear my head and to think, and there's nothing like an hour or two ride just to clear your brain. So I'm a big fan. Yeah. If you get on a fat tire bike, you come to Minnesota and you can ride on the lakes. Not when it's 20 below. 
 

It's a whole industry here anyways. So as we close out I always give people a chance to do a shameless plug. So what would you like to plug today? Listen if you're one of the listeners to this right now and you're saying, yeah, I get it, Rick, but I'm not really sure. 
 

Listen, tricep, the shameless plug is you'd be surprised how he fits. And cost-effective, as in like how little it's going to cost you to give this a, try to see if this could be something that could really impact your business. And so I'm the easy button you can DM me on LinkedIn. You can get me a Richt out west at dot net. 
 

I'm just no more than an email away. We'd love to have a conversation. And even if it doesn't match up in marketplace, I'd love to come alongside and help the next generation, figure it out. This B2B product led marketplace world. I'd love to be helped somebody. Great. Yeah. Thanks for mentioning those. 
 

Contact him for we'll put all these in the show notes as well. So make sure you look that up at at talk commerce talk hyphen commerce.com and we'll have all of Rick's information there, Rick. Thank you for joining us, Rick west CEO and co-founder of field agent. It's been a pleasure talking to you. 
 

Yeah, Brett enjoyed it. Thank you. Yep.