This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from this single metric. Hear pivotal experiences from brand leaders like Justin Bomberowitz of WILDE Brands, Jamie Roller of Dr. Squatch, and Nem Lazic of Zevia, who emphasize the importance of broader business outcomes over ROAS. They discuss challenges like navigating high CPCs, balancing brand vs. unbranded spending, and the double-edged nature of ROAS. This episode equips you with real-world insights to help clarify the value of prioritizing overall business growth in your ad strategies.

(00:00) About the Episode
(00:55) About the Show
(01:15) WILDE Brands' Unique Market Position & Approach
(02:43) Dr. Squatch's Strategy Shift
(03:35) Zevia's Internal Perspective: The Double-Edged Sword of ROAS
(04:33) Outro

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb