Seeking Wisdom • Episode 124
#Growth 1: Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel
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#Growth 1: Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel
By Drift • View the Website

Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more.

In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.

Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @drift and @seekingwisdomio.

In this episode:

0:13 – Introduction to Matt, the host of #Growth
0:44 – What is #Growth?
1:13 – Choosing the lever that matters
1:46 – An example: Facebook
2:29 – Start with AAARRR (pirate metrics)
3:39 – A caveat for startups
4:03 – Map out your funnel and locate drop-offs
4:58 – Get the low-hanging fruit
5:29 – Go deep on one thing
6:09 – Should you start at the top or bottom of the funnel?
6:43 – Pick something, run with it, and try to move the lever.
6:56 – A warning to the listener who’s new to this
7:24 – Getting the right anchor point
7:48 – Having right expectations

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