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Episode 65
Season 1
Hitting 2M Downloads Without Funding, Employees, or Learning to Code — Ania Wysocka, Rootd
On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads.
Top Takeaways
💰 Not all problems can be solved with money, so see if you can fix your own problems internally — like team communication — before paying for external help.
💡 Highly relevant ASO keywords with lower search volumes are a better bet for engaging audiences earlier and seeing snowballing success.
🌅 Putting a paywall early enough in the onboarding process might just supercharge revenue and growth.
📰 When you don’t have an advertising budget, start with local journalists and tie press releases to key events in the year.
🌳 Organic referral mechanisms — ****like screen sharing success and milestones — can be very effective while enhancing user experience.
About Ania Wysocka
👨💻 Founder of Rootd.
💡 “I‘m so obsessed with the user experience, that it's important to work with others who also are obsessed with user experience.”
Links & Resources
Episode Highlights
[1:31] Strong roots: Ania created Rootd not as a result of surveys or user research, but in response to her own personal need.
[8:31] Contract buzzkill: Working with contractors can be a challenge — alignment of values is the key.
[10:13] Fundraiser tales: If you haven’t hit a wall in development, it might not yet be time to seek investment. Fixing internal processes first can pay dividends later.
[12:53] Early ASnOwball: Sticking with keywords that might initially yield lower volumes can ultimately drive traffic that helps your app snowball. Ania found contracting ASO counterproductive.
[17:49] Dialing in the funnel: A paywall at the beginning of the onboarding process increased Rootd’s revenue by five times — with no negative feedback.
[20:55] Get their attention: Local journalists love to promote local business stories, and tying stories to specific world events can work wonders when there’s no advertising budget.
[25:03] Apple Editor’s Choice: Sometimes it pays to be as persistent as possible in submissions for getting featured.
[28:20] Paid marketing experimentation: Don’t pay for marketing until you’re ready to experiment.