Welcome to BuiltOnAir, a podcast and video series about all things Airtable. Each episode, we talk with someone active in the Airtable community to discuss their experiences and showcase an interesting way they’ve used Airtable in their work.

In this episode, we’re joined by Christine Prefontaine, the co-founder of Loup Design & Innovation and co-inventor of StoryEngine.io. Loup is a consultancy with a mission to help private sector and non-profit firms alike better serve their clients through “human-centered design,” which places an emphasis on open communication and frequent reflective learning. In order to help her own clients reach their goals of becoming stronger teams, Christine began using Airtable to help keep her own team on track. We briefly go over two articles written by Loup team members, which discuss their strategies for project and asset management, with Airtable as the CRM. Christine walks us through their CRM base, which allows the team to group tasks and subtasks together from all phases of a project, from ideation to completion. Later, Christine shares how her team was able to use an Airtable base with just one table to track interviewees across the run of a community outreach project or recruitment process.

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