In Episode 149 of the Disruptors for Good podcast, Causeartist contributor Rafael Aldon, speaks with Masami Sato, Founder & CEO of B1G1, on helping businesses of any size make big impacts with a diversity of giving projects.

Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavored to create real WIN-WIN connections across all cultures, people and organizations to realize a different world.

She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.

Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.

Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef (and a farmer!), author and award-winning entrepreneur as well as a mother of two teenage children. She is a two-time TEDx speaker and frequently invited to international events, podcasts and interviews.

About B1G1

B1G1 (Buy1GIVE1) is a global giving movement that helps businesses give back easily in meaningful ways. 

Imagine a coffee shop giving life-saving water for every coffee they sell, or an accounting firm educating a child in need for every client they create.

Imagine a world where every transaction gives back and makes a difference.

Since 2007, B1G1 has worked with more than 3,000 businesses from all industries around the world, creating over 270 million giving impacts.

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