5THWAVE - The Business of Coffee and Hospitality
Trailer
Bonus
Episode 153
Season 1
The rise of specialty coffee in France: Part Three – a conversation with Mihaela Iordache, Belleville Brûlerie
In today’s episode, we continue our series on the rise of specialty coffee in France and speak with Mihaela Iordache, Head Roaster at Paris’ iconic
Belleville Brûlerie.
Founded in 2013, Belleville is a pioneering specialty roaster, known for its high-quality coffees and the staff’s signature Bleu de Travail outfit – the classic French blue workwear jacket that’s become a symbol of their craft.
In this conversation, Mihaela shares how France's coffee community and consumer habits have evolved in recent years, and why it took a little longer for specialty coffee to make its mark in a country famed for its traditional café culture.