CIM Marketing Podcast Episode 15

Episode 15: Inside the data revolution

Episode 15: Inside the data revolutionEpisode 15: Inside the data revolution

00:00 29:28

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CIM Marketing Podcast Episode 15

May 28, 2020 CIM | The Chartered Institute of Marketing View the website

The secret stories of consumer behaviour

This podcast will:

• Outline the tools behavioural scientists use to predict consumer trends post-lockdown

• Examine whether patterns developed in the lockdown will endure or expire

• Explore the impacts of the data revolution on marketers

Host: Ben Walker, Head of Media, LID Business Media

Guests: Patrick Fagan, Chief Science Officer, Capuchin and Graham Hansell, Course Director, CIM

Recorded: Thursday 21 May 2020 13:00 BST