Your product launch doesn’t end on release day. In this episode, host Joe Mills sits down with Cade Jones, Marketing Strategist at Element Three, to explore a three-phase approach to product launches. They discuss how OEMs can build anticipation, sustain momentum post-launch, and measure success every step of the way.

You’ll learn:

• How a phased approach strengthens product launch impact

• Why building anticipation pre-launch can drive long-term success

• Which metrics can help OEMs measure success before, during, and after launch

Things to listen for: (00:00) Introduction

(01:08) Common pitfalls in product launches

(02:59) Using incremental testing to avoid pre-launch perfectionism

(05:21) Balancing focus on new vs. existing products, post-launch

(08:15) Key metrics for each phase of a product launch

(10:01) Moving from testing metrics to performance metrics