Laura Ulrich is the small batch brewer at Stone Brewing Co. and is our guest today. 

Yes, Stone Brewing is one of the larger craft breweries in America, and has succeeded over the years with in-your-face marketing and a fondness for West Coast IPA. But like most breweries their size, there is a smaller component, experimental batches that might one day become larger releases, but that serve the pubs or speciality accounts. 

 

What’s it like, warts and all, to have a job where the beer carries a familiar brand name, but the liquid might not be what some customers expect? We’ll get into it. 

 

Then we’re talking about Pink Boots, where Laura serves as president of the organization. From how she came be involved from the start, to its evolution, and where she would like to see it go. 

 

Education is key to elevating the whole segment, something the organization has put front and center. 

Get a beer and listen along. This is a fun conversation.


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This episode is sponsored by:

Cigar City Brewing
Central to Mayan mythology is the story of twin brothers named Xbalanque and Hunahpu, the Hero Twins. After the Twins’ father was murdered by evil deities from Xibalba, his corpse became a cacao tree that spawned our two Heroes. Epic adventures followed, culminating in a journey to Xibalba to avenge their father’s death. Vanquishing their enemies handily, the Heroes then ascended unto the heavens where they became the sun and the moon