Your values are the foundation for every single thing that you do.

Yet sometimes, we think we have to leave those values at the door when we go to work, whether in our own businesses or as team members for others. But your values come with you wherever you go.

Erica and India discuss rethinking how your values show up in your business, getting explicit about them, and why being clear on your values helps you build lasting relationships with your team, your clients, and your audience.

In this discussion:

• Why it’s important to understand how your personal values show up in other areas of your life

• Building the foundations of company values and brand values

• How using psychographics allows your audience to evolve with you and build real relationships with your business and your brand

Ready to dive deeper?

Take a pause with your team to consider how your values can be infused into your work and company culture with the Implicit to Explicit Masterclass.

Get clarity on what your values are, why they matter, and how you can move forward integrating them into your work. 

Learn more about the Masterclass and how to sign up at pauseontheplay.com/explicit