In 2006, the hype about Web 2.0 reaches a fever pitch. Everything was suddenly "2.0" to indicate a new and improved version. Ed Tech and higher education were not immune, with 2.0 things becoming so ubiquitous that the term soon became irrelevant and a joke. So, for something that has become something of a joke, what lessons can educators take away from the time of Web 2.0? And how did the culture of Web 2.0 influence and change both technology and our institutions? This chapter is read by Sukaina Walji.