Elliot Berkman, a contributing writer to Psychology Today, Director of the Center for Translational Neuroscience and Director of the Social & Affective Neuroscience Lab, at University of Oregon, talks about the motivational and cognitive factors that contribute to your success and failure in developing new habits and achieving goals. He also discusses how to attain the top 4 goals that most people have: 1) Loose weight, 2) Exercise more, 3) Save more money, and 4) Learn a new skill.