The State of Retention Marketing Trailer Bonus Episode 3 Season 1

E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks

E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional BanksE3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks

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E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks
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The State of Retention Marketing Trailer Bonus Episode 3 Season 1

E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks

February 16, 2023 Ankur Gattani Full Transcript View the website

In this episode, we learn the current maturity of Indian traditional banks in the martech ecosystem. Deep dive into the challenges associated with verticalized product offerings & learn how to stay relevant in a constantly evolving market.

Chapters

01:00 Revolutionizing BFSI: How MarTech is Changing the Game
13:00 The Power Trio: People, Data, and Tech at IDFC
23:00 Breaking Down Marketing Technology for Traditional BFSI Players
28:00 Beyond Acquisition: How Banking Leaders Measure Growth Today
31:00 Unlocking Success: The Role of Customer Segmentation in BFSI
33:00 Journey of a Salaried Account User: Cross-Sell Opportunities and Switching Costs
40:00 Omni-Channel Orchestration: Communication Consistency & Cross-Selling Strategies
45:00 Limitations of Scaling Personalization: Dealing with Segmentation Complexity in BFSI
48:00 Navigating Challenges with Verticalized Offerings in BFSI
56:00 Pricing Strategies and the Product-Marketing Interface in BFSI
59:00 The State of Retention Marketing: Viewing Marketing as a Revenue Generator
01:02:00 Breaking Data Silos: HDFC's Steps to the Ideal Org Structure
01:09:00 Effective Engagement: Tactical Interventions and Challenges in Implementation
01:16:00 Traditional Banks vs. Fintech Startups: Who's Winning the Battle?
01:19:00 Energizing Success: What Drives Deepak in the BFSI Industry

E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks

E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional BanksE3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks

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E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks

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E3: HDFC’s VP of Growth Marketing on Why FinTechs Can’t Kill Traditional Banks

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