Video, at least television, has been around for a long time. Commercials and product demos have been around forever. So why are we talking about video as though it’s something new and mysterious? We’re talking about video because digital marketing adds complexity and sharability.

 

Video is a cool medium: the audience is passive. They feel what - more or less - what they're shown to feel. But emotions aren’t the most effective way to market your new product. In fact, Stephanie Testa thinks the focus should be on authenticity.

 

Stephanie Testa started out as a film and media student with a passion for documentaries. She works as a technical consultant on documentaries until forming Firelight Studio -  a New York City production facility focusing on branded entertainment and product videos.

Firelight Studio: https://firelightstudio.com
Graphos Product: https://www.graphosproduct.com