April Dunford is the author of Obviously Awesome which is all about product positioning.  Prior to that April was the VP of Marketing for 7 successful startups. This week, April and Sean cover 

• What is product positioning and how it can help you
• "Jobs to be done" and the milkshake story
• Integrating product positioning in a jobs to be done framework
• The importance of competitive alternatives when it comes to positioning
• Testing your positioning thesis and how to refine it based on your traction
• April’s real-world example of the power of positioning
• Finding the examples of best-fit customer use cases

Resources: 

• April's book, Obviously Awesome: https://www.goodreads.com/en/book/show/45166937-obviously-awesome

Connecting with April:

• Connect with April on Twitter: https://twitter.com/aprildunford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
  • Connect with April on her website: https://www.aprildunford.com/
  • Connect with April over email: april@aprildunford.com
    

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