The Trusted Web Podcast
Trailer
Bonus
Episode 30
Season 1
Building a Public Consensus on Truth with Matt Carmichael, VP of Editorial and Content Strategy for Ipsos, North America
Matt Carmichael is the vice president of editorial and content strategy for Ipsos in North America where he edits the award-winning magazine, What the Future. In addition, he is an author and keynote speaker who reports on trends, futurism, demographics and their impacts on everything from marketing, to product development to urban planning and transit.
Matt shares on the show some powerful insights from his latest market research. We also talk about confirmation bias, synthetic media, the resources the media industry needs, why transparency isn’t the answer for everything – and what makes him cautiously optimistic.