In this episode of Statements of Intent, host David Mannheim talks to Sean Ellis, author of 'Hacking Growth' and founder of Qualaroo and Growth Hackers, about improving long-term growth in eCommerce. They discuss the importance of customer satisfaction and delivering value to ensure sustainable growth, the necessity of setting the right objectives, and the balance between focusing on revenue and growth. Ellis emphasises the need for cross-functional team alignment and the shift from short-term to long-term focus. The conversation sheds light on strategies for maintaining a strong customer base and the dangers of over-reliance on short-term success metrics.

00:00 Introduction
00:55 Guest Introduction: Sean Ellis
03:02 Sean's Statement: Don't Be Short-Term Focused
06:06 Understanding Conversion Rates
09:34 Balancing Quality and Quantity
17:23 The Challenges of Implementing Customer-Centric Growth
21:12 Outro