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The Sirkin Research Podcast
Trailer
Bonus
Episode 58
Season 1
B2B Marketing Isn’t Broken — It Was Built This Way with Victoria Gamlen
Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- How B2B marketing is not broken — it was built this way
- The false enemies B2B marketers create and what the real one has always been
- How B2B SaaS defied business fundamentals, and how things look in the current economic climate
- The impact of Venture Capital funding and business valuations on B2B marketing
- The key to developing effective marketing and copy: making yourself a local
- The important distinction between capturing and earning attention
- Why ‘growth at all costs’ never worked, the consequences were just delayed
- The state of content on LinkedIn and Victoria’s strategy for how to win
- Why creativity might be the most valuable skill in technical fields, and vice-versa
- Why personal branding is overrated
Resources:
Connect with Victoria:
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