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CreativeOps Podcast
Trailer
Bonus
Episode 37
Season 1
EP 37 - The Evolution of In-House Agencies: Insights from Patrick Burgoyne
Guest Information
- Name: Patrick Burgoyne
- Title: Co-founder
- Organization: In-House Agency Leaders Club
- Expertise:
- Leadership in creative and advertising industries
- Founder of platforms fostering collaboration among creative leaders
- Extensive experience shaping creative ecosystems
Episode Summary
In this episode of Creative Ops, Patrick Burgoyne unpacks the transformative power of in-house agencies. From his “four buckets” framework to AI-driven innovation, Patrick offers actionable insights into how in-house teams can evolve from production studios to lead agencies. Join us as we explore strategies to leverage creative operations for maximum impact and business alignment.
Key Takeaways
Key Takeaways
- The Four Buckets Framework:
- Understand the roadmap for evolving in-house teams: production studio, creative studio, creative agency, and lead agency.
- The Role of AI:
- Learn how AI is disrupting traditional workflows, creating efficiencies, and challenging team structures.
- Building Trust Through Transparency:
- Foster trust by creating safe spaces for open discussion and collaboration.
- Aligning with Business KPIs:
- Strengthen creative ops' strategic value by aligning with measurable organizational goals.
- Embedding Creativity in Teams:
- Drive innovation by embedding creative professionals into multidisciplinary teams across the organization.
- Strategic Partnerships and Leadership:
- Identify allies within your organization to champion in-house capabilities and expand your team's scope.
- Reflection Questions:
- Explore prompts designed to challenge your thinking and inspire meaningful team discussions.