“When people feel seen, heard, and valued they want more of that.”

Ali Cudby is the CEO of Alignmint Growth Strategies, a company she founded in 2014 as Your Iconic Brand. Ali also wrote the book on customer experience – literally. That’s because Ali is the author of the bestseller, Keep Your Customers.

From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft.  Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company’s corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies that want the know-how to grow.

These days, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide. When she’s not working, you’ll probably find her in the pottery studio or valiantly trying to tire out her two dogs.

In this episode you will learn the following:

1. How improving employee experiences aids in customer retention for the long term.
2. How finding your focus will impact all areas of your business.
3. The importance of consistency when becoming excellent in your industry.

Get a free month of customer retention strategies at CXology.co using the exclusive coupon code STORIES

Resources:

Ali Cudby’s LinkedIn: https://www.linkedin.com/in/alicudby/

Learn more about Alignmint Growth Strategies: https://alignmintforgrowth.com/about/

Learn more about CXology: https://www.cxology.co/pages/about-us